Nitto ATP Finals

Nitto ATP Finals

  • The grace and elegance of tennis are combined with the passion and energy of sport as a spectacle in The Nitto ATP Finals. Xerjoff’s home city of Turin plays host to the season-ending championship of the ATP tour and the most important tennis event in the men's annual calendar.

    As a Silver Partner of the Nitto ATP Finals from 2021-2025, Xerjoff creates a brand new perfume for each year of this prestigious partnership. Each scent focuses on a different aspect of the tennis world in a multisensory journey that explores high perfumery and the emotions that come with the sport.

  • Torino21 captures the pre-match atmosphere. Torino22 is all about the action. Torino23 recalls the class and refinement of the game. Torino24 evokes the spirit of a friendly indoor match. Torino25 is yet to be revealed.

  • Nitto ATP Finals
Nitto ATP Finals

During the tournament, Xerjoff also hosts a dedicated space featuring interactive activities at the Inalpi Arena in Turin, allowing the public to experience the perfumes that the partnership has produced.

Sergio Momo

“The Nitto ATP Finals is a turning point and a restart for Turin, as were the 2006 Olympic Games. As a native of the city and an entrepreneur, I am proud to be a part of this great event. ” - Sergio Momo, CEO and Founder of Xerjoff

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