The story of Casamorati

The Italian perfume house of Casamorati has a rich history that dates back to the 19th century, when Claudio Casamorati founded the C. Casamorati Perfume Factory in Bologna.

On 17 April 1888, Casamorati filed a trademark for the double C logo that distinguished his soaps and perfumes. That logo would go on to become synonymous with elegance and quality, as Casamorati gained international recognition as a purveyor of the finest perfumed goods, renowned for their sophistication and refinement.

Among the house’s admirers was Queen Margaret of Savoy, the first queen of Italy and one of the most influential and popular political figures of the time.

While exhibiting his perfumes at the Grande espozisione emiliano, held in Bologna in 1888, Claudio Casamorati had the honour of meeting the Queen — and not only.

She presented him with a gold pin as a symbol of her appreciation of his scented products, supposedly stating that she could not begin her mornings without them.

Casamorati’s success continued into the early 20th century, before the house’s fortunes began to take a downturn, with financial difficulties leading to its closure around the mid 1900s. Casamorati perfumes disappeared from the market for over 60 years, until Xerjoff acquired the rights and revived the brand in 2009, maintaining the original flacon and logo.

Following Xerjoff’s revival of the house, modern-day Casamorati perfumes are instilled with the same timeless charm and sophistication as their predecessors, inspired by the purity of the craft and artistic merit of Art Nouveau.

Some perfumes, such as Fiore d’Ulivo and Mefisto, remain relatively unchanged from the original recipes of over a century ago, while others, such as Bouquet Ideale, are modern interpretations of surviving Casamorati samples.

Bringing Casamorati into the 21st century also meant infusing the house with a touch of modernity, all while respecting the identity and class that has defined Casamorati from the beginning. Casafutura, Dolce Amalfi and La Tosca are scents that combine inspiration from Casamorati’s initial glory days with modern perfumery techniques and scent profiles.

Casamorati perfumes are a love letter to Italian perfumery of the Art Nouveau era, but not only. They are an example of how the beauty of the past can be enjoyed in the present, without becoming an obstacle to innovation.

Your cart is empty

Your cart

Estimated total

The story of Casamorati

The story of Casamorati

The story of Casamorati

Social Responsibility

Social Responsibility

Authenticity

Authenticity

Philosophy

Philosophy