The Great Elephant Migration

In 2021, Xerjoff supported a significant artistic and conservationist event organised by the CoExistence initiative. The event saw one hundred life-sized elephant sculptures travel across London’s Royal Parks.

The sculptures were hand-made by a group of Indigenous Indian artisans usinglantana camara, an invasive shrub that threatens animal habitats in India. Its use as a raw material helps tackle its negative impacts on these habitat by removing it from the environment.

The spectacle aimed to illustrate the need for harmony between humans and animals in order to protect both wildlife and people’s livelihoods, and to secure a healthy planet.

In 2024, the breathtaking herd began to traverse America on the Great Elephant Migration tour, once again, supported by Xerjoff. The elephants arrived in Los Angeles in June 2025 for the final phase of the 1,000-mile journey, where Sergio Momo cut the ribbon at the ceremonial finishing line.