Xerjoff x Automobili Lamborghini

Although Xerjoff and Automobili Lamborghini inhabit different worlds, a proud Italian identity and a set of common values connect them: a commitment to excellence, a constant pursuit of innovation and a vision of design as an expression of character and identity.

These similarities are what brought these two masters of their respective crafts together for Xerjoff Blends, the collection in which Xerjoff collaborates with leading brands and figures from different creative fields.
In this collaboration, Xerjoff and Automobili Lamborghini set out to defy expectations and go beyond what is typically expected of perfumery. Working together, they devised a creative concept that leans into multisensoriality, an important aspect of each brand’s products.

The goal was to transmit the cinematic experience of driving a Lamborghini through scent. The look, feel and sound of the super sports car are all essential components of how one lives that particular experience, and the idea was for the perfume to become the missing olfactory element.

A single scent would not have sufficed to truly do justice to the intensity, emotion and sheer amplitude of the ultimate driving experience. More scope for expression was necessary in order to communicate the tension, power and satisfaction of the drive. As such, three perfumes were created: Fierezza, Avanguardia and Perseveranza. Each one captures a different phase of the experience — before, during and after.
Fierezza represents getting into the driver’s seat, grasping the steering wheel in hand and sensing the energy that is about to be unleashed. Avanguardia embodies the rush of adrenaline, the roar of the engine and the raw power felt as the world outside flies by. Perseveranza is the arrival at the destination, the culmination of the emotion lived and the afterglow of this sensory awakening.
Beyond their linear narration of this automotive experience, each perfume developed its own distinct identity on the journey from conception to realisation. At the launch event, Xerjoff founder and creative director Sergio Momo and Automobili Lamborghini marketing director Christian Mastro underlined how these perfumes express the authenticity, bravery and penchant for the unexpected that define Automobili Lamborghini, while also portraying the artistic sensibilities of Xerjoff.

Fierezza is a proud, confident perfume. A scent that exudes authenticity and commands both attention and respect, always on its own terms. Its composition is proof of its confidence, boldly blending notes that others wouldn’t dare to. Spices and florals fuse with marine nuances and leathery facets to create an effortlessly intriguing scent with a cool, cultivated air.

Fierezza allures the senses with its opening combination of piquant pink pepper and sharp, fresh incense. At the heart, the complex floral facets of frangipani and geranium give the perfume character, as its marine note breezes through the composition.

Gaining depth from its suede note, Fierezza settles into its base, where myrrh adds a subtle, leathery undertone.

Xerjoff used everything at its disposal to transmit the Lamborghini experience and identity as fully as possible, viewing every last detail as an outlet for creative expression. Materials, textures and colours all play their part, incorporating tactile and visual stimuli into the overall experience. Avanguardia, Fierezza and Perseveranza use a common design language that is clearly identifiable with both Xerjoff and Automobili Lamborghini and helps bridge the gap between perfumery and the automotive industry.
Each perfume has its own signature Automobili Lamborghini colour — blue eolos for Avanguardia, green selvans for Perseveranza and arancia apodis for Fierezza — which occupies the lower half of the outer packaging, gradating into a black upper half. A subtle hexagonal pattern mimics the exhaust and taillight detailing that features on various Automobili Lamborghini models. The same colour gradient also adorns the trademark Xerjoff flacon itself, which has a matte finish and is topped by a matte black cap. The black and gold Automobili Lamborghini shield sits proudly on the front-facing logo plate in place of the usual XJ symbol, in what is a historic first for Xerjoff.

Avanguardia

New in

Avanguardia

Perfume

100 ml

$637

New in

Avanguardia

Avanguardia has a presence that cannot be ignored, a magnetic pull that draws all into its orbit, mesmerised by its charisma. Bold and intense, it is a perfume of great depth, blending sumptuous darkness with full-bodied woody facets and warm, leathery nuances to create a potent elixir that transmits pure power.

The rich juiciness of cherry in its opening is compounded by davana alongside it. Fractionated patchouli drives Avanguardia forward from the heart, its imposing aroma further enriching the aura of the perfume. Sensual black violet brings leathery nuances and a subtle powdery touch, leading to a solid, assured base of styrax and tonka bean.

Perseveranza

New in

Perseveranza

Perfume

100 ml

$568

New in

Perseveranza

Perseveranza has both a serene air of satisfaction and an alluring spark of boldness. Bright and liberating, it expresses itself with subtlety and keeps the senses stimulated from beginning to end.

A blend of citrus and spicy notes illuminates Perseveranza from the start, as cedrat, ginger and pimento berry deliver an invigorating, zesty opening.

More spice and freshness follow at the heart, where clove bud and elemi make their presence felt. The sharp dryness of vetiver dovetails with the leathery qualities of styrax to give Perseveranza a smoky dimension, as tonka bean and cistus oil imbue the scent with ambery undertones at the base.

The sleek, black presentation coffret is enriched with gold stitching and detailing on the outside, with the hexagonal pattern from the outer sleeve present in the stitching on the inside of the lid. Within the coffret, the perfume itself sits snugly in a flacon-shaped recess, secured in place by a partial cover that draws inspiration from the design of the ignition button of a Lamborghini super sports car. The coffret also contains a leather cutting that comes directly from the Automobili Lamborghini upholstery department. A genuine piece of the creative process, it is a symbol of quality that has been repurposed for the collaboration as a tangible souvenir of a unique experience.

Going into this collaboration with Lamborghini, I knew we could create something special together. Xerjoff and Lamborghini inhabit different worlds, but we both embody the “made in Italy” ethos. We share the same values and the same goal of achieving excellence, which is exactly what we have done with these perfumes. Avanguardia, Fierezza and Perseveranza harness the evocative power of perfume and represent Italian design and creativity at their finest.
Sergio Momo.