Kappa FuturFestival

Every year, music-lovers from around the world flock to Xerjoff’s hometown of Turin for Kappa FuturFestival. Recognised as one of the best of its kind in the world, the forward-thinking electronic music festival spans three days, offering an immersive experience that combines music from top international DJs with art and technology, all in the remarkable post-industrial setting of Parco Dora.

In 2024 and 2025, Xerjoff was a principal partner of KappaFutur festival, adding an olfactory dimension to the sensory stimulation that the festival provides. Both years, festivalgoers could freely apply perfumes at the Xerjoff VIP terrace, creating unique combinations of olfactory, audio and physical sensations.

The 2025 edition drew a record crowd of 120,000 people from 150 different countries. The Xerjoff VIP terrace was once again located next to the festival’s Solar stage, allowing visitors the chance to quite literally elevate their experience and see things from a different perspective. As well as having a selection of evocative Xerjoff scents available to them, they could take part in interactive games and complete their festival looks with iridescent body paint.

With a desire for innovation, a deep appreciation of the arts and an ability to create unforgettable memories in common, the partnership between Xerjoff and KappaFutur Festival was based on shared values. A union of two Turin institutions that each seek to enrich the lives of others through visceral sensory experiences.

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Kappa FuturFestival

Xerjoff x Duran Duran

Xerjoff x Duran Duran

Harper’s Bazaar Art Week

Harper’s Bazaar Art Week

Xerjoff x Tony Iommi

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