Nitto ATP Finals

The Nitto ATP Finals is the season-ending championship of the ATP tour and the most important tennis event in the men's annual calendar. Hosted in Xerjoff’s home city of Turin, Italy, the tournament combines the grace and elegance of tennis with the passion and adrenaline of sport as a spectacle.

As a Silver Partner of the Nitto ATP Finals from 2021-2025, Xerjoff created a brand new perfume for each year of this prestigious partnership. Each scent focuses on a different aspect of the tennis world in a multisensory journey that explores high perfumery and the emotions that come with the sport.
TORINO21 captures the pre-match atmosphere. TORINO22 is all about the action. TORINO23 recalls the class and refinement of the game. TORINO24 evokes the spirit of a friendly indoor match. TORINO25 is the scent of celebration, evoking the emotion that comes with victory.

During the tournament, Xerjoff also hosts a dedicated space featuring interactive activities at the Inalpi Arena in Turin, allowing the public to experience the perfumes that the partnership has produced.

To mark the start of the 2025 Nitto ATP Finals and celebrate the five-year legacy of the partnership, Xerjoff hosted a special event at Turin’s magnificent Piano Nobile Torino. The tennis-themed evening featured five immersive experiences, each one based on a perfume from the collection, and drawing on the same inspiration.

“The Nitto ATP Finals is a turning point and a restart for Turin, as were the 2006 Olympic Games. As a native of the city and an entrepreneur, I am proud to be a part of this great event. ” - Sergio Momo, CEO and Founder of Xerjoff

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Nitto ATP Finals

Nitto ATP Finals

Nitto ATP Finals

Casamorati Piazza di Siena

Casamorati Piazza di Siena

Fra Martina

Fra Martina

Ferrari Challenge

Ferrari Challenge