Kappa FuturFestival
Every year, music-lovers from around the world flock to Xerjoff’s hometown of Turin for Kappa Futur Festival. Recognised as one of the best of its kind in the world, the forward-thinking electronic music festival spans three days, offering an immersive experience that combines music from top international DJs with art and technology, all in the remarkable post-industrial setting of Parco Dora.
Since 2024, Xerjoff has been a principal partner of KappaFutur festival, adding an olfactory dimension to the sensory stimulation that the festival provides. At the Xerjoff terrace and VIP area, festivalgoers could freely apply perfumes, creating unique combinations of olfactory, audio and physical sensations.
With a desire for innovation, a deep appreciation of the arts and an ability to create unforgettable memories in common, the partnership between Xerjoff and KappaFutur Festival was based on shared values. A union of two Turin institutions that each seek to enrich the lives of others through visceral sensory experiences.
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